Leinster Rugby captain Leo Cullen, spoke on Ireland AM this morning about the IRUPA-Boardmatch partnership and his recent appointment to the board of SIFE.

Board member Leo Cullen with the SIFE National Competition winning team

The rugby star was speaking to Aidan Cooney about his involvement with Students in Free Enterprise (SIFE) Ireland, a not-for-profit organisation which encourages university students to make a positive difference to their communities, while developing the skills to become socially responsible business leaders of the future.

Leo’s appointment to the board is the result of Boardmatch’s recent partnership with IRUPA which sees the placement of Ireland’s leading professional rugby players onto boards of charities across Ireland.

Eoin Reddan and Shane Jennings are other top players to have been matched through the initiative, recently joining the boards of the Irish Youth Foundation and Ronald McDonald house respectively.

The Leinster captain was a member of the judging panel for the inaugural SIFE Ireland National Competition won by a team of DCU students. The winning team will now represent Ireland in the 2012 SIFE World Cup taking place in Washington D.C.

Presenting to the winning team Minister for Education Ruairi Quinn T.D said; “The students have demonstrated the importance and value of education as a powerful tool with which to address and engineer social change to empower communities in need. Today’s presentations are the culmination of months of hard work and dedication, of which the students, their mentors and all involved in SIFE can justifiably be proud and I commend KPMG and the SIFE board for introducing the SIFE programme to Ireland this year.”

The 28th of March 2012 saw the launch of SIFE Ireland, making Ireland the 39th country to join the world’s largest university-based partnership between business and higher education for social change.

Click here to see the full interview